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Support Your Favourite AFL Teams!

Show your team spirit with these brand new officially licensed AFL products from The Bradford Exchange!

What AFL means to us

AFL is Australia's homegrown sport! If you are a passionate fan of Aussie Rules Footy, you will be absolutely delighted with our selection of officially licensed AFL merchandise, exclusive to The Bradford Exchange. Check out our officially licensed men's watches, or women's bracelets - all of them featuring the official club emblem. All 18 of your favourite AFL clubs are represented!

The Exciting Rivalries of Australia's Sport

AFL has some of thegreatest rivalries in the history of any competition! Whether it’s local rivalries such as The Collingwood Magpies, vs The Carlton blues,The Adelaide Crows vs Port Adelaide Power, or national rivalriessuch as The West Coast Eagles vs The Sydney Swans. The AFLhas the greatest competitions in the world!

This spirit of competition has produced some of the best athletes in the world, such as Nat Fyfe of The Fremantle Dockers, Patrick Dangerfield of The Geelong Cats, and more!

AFL is so huge in Australia, that the AFL Grand Final day is now an official public holiday, dubbed 'Footy Friday'. This is what it means to be called Australia's Sport. And The Bradford Exchange offers officially licensed merchandise so that you can support all your favourite teams and players of Australia's Sport.

The finest quality AFL Merchandise

We at The Bradford Exchange are passionate about giving Aussie Rules fans the best products they can buy! You can rest assured that your officially licensed AFL product is made to the highest quality, and comes with our famous guarantee.

Our collectable AFL merchandise arrives in custom-crafted presentation boxes, making it the perfect addition to your own collection of sports memorabilia or the perfect gift for a dedicated AFL fan. Shop All Teams Now, all states and regions:

NSW

  • Greater Western Sydney Giants - The Other Teams Are Quaking
  • Sydney Swans - Honour The Name By Day And By Night

QLD

  • Brisbane Lions - You'll Hear Our Mighty Roar
  • Gold Coast Suns - We're The Team Who Never Say Die

SA

  • Adelaide Crows - Admiration Of The Nation
  • Port Adelaide Power - It's More Than A Sport

VIC

  • Carlton Blues - Against The Famous Old Dark Blues
  • Collingwood Magpies - We Know How To Play The Game
  • Essendon Bombers - See The Bombers Fly Up, Up
  • Geelong Cats - Down At Kardinia Park
  • Hawthorn Hawks - We're The Mighty Fighting Hawks
  • Melbourne Demons - Every Heart Beats True For The Red And The Blue
  • North Melbourne Kangaroos - Beneath The Blue And White We Stand
  • Richmond Tigers - We'll Fight And Win
  • Saint Kilda Saints - Oh When The Saints Go Marching In
  • Western Bulldogs - We're The Team Of The Mighty West

WA

  • Fremantle Dockers - Hit'em Real Hard Send'em Down Below
  • West Coast Eagles - We're The Big Birds, Kings Of The Big Game