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2019 AFL Season with Official AFL Memorabilia!

Show your team spirit with these brand new Officially Licensed AFL merchandise from The Bradford Exchange!

What AFL means to us

AFL is Australia's home grown sport! If you are a passionate fan of Aussie Rules Footy, you will be absolutely delighted with our selection of officially licensed AFL merchandise, exclusive to The Bradford Exchange. Check out our officially licensed men's watches, or women's bracelets - all of them featuring the official club emblem. We also have brand new AFL men's rings and women's rings to kick of the 2019 AFL Season in style. All 18 of your favourite AFL clubs are represented! Shop Now!

The Exciting Rivalries of Australia's Sport

AFL has some of the greatest rivalries in the history of any competition! Whether it’s local rivalries such as The Collingwood Magpies, vs The Carlton blues, The Adelaide Crows vs Port Adelaide Power, or national rivalries such as The West Coast Eagles vs The Sydney Swans. The AFL has the greatest competitions in the world!

This spirit of competition has produced some of the best athletes in the world, such as Nat Fyfe of The Fremantle Dockers, Patrick Dangerfield of The Geelong Cats, and more!

AFL is so huge in Australia that the AFL Grand Final day is now an official public holiday, dubbed 'Footy Friday'. This is what it means to be called Australia's Sport. And The Bradford Exchange offers officially licensed AFL merchandise so that you can support all your favourite teams and players of Australia's Sport.

The finest quality AFL Merchandise

We at The Bradford Exchange are passionate about giving Aussie Rules fans the best products they can buy! You can rest assured that your officially licensed AFL product is made to the highest quality, and comes with our famous guarantee. The Bradford Exchange is your one-stop AFL Shop!

Our collectable AFL merchandise arrives in custom-crafted presentation boxes, making it the perfect addition to your own collection of sports memorabilia or the perfect gift for a dedicated AFL fan. Shop All Teams Now, all states and regions: Adelaide Crows, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Gold Coast Suns, GWS Giants, Hawthorn Hawks, Melbourne Demons, North Melbourne Kangaroos, Port Adelaide Power, Richmond Tigers, St Kilda Saints, Sydney Swans, West Coast Eagles, and Western Bulldogs.

2018 AFL Toyota Premiership!

We get it…it's a long 7 months of heart-pounding, soul stealing and crazy loud cheering! It's your favourite team after all, you've followed them the whole way and now here you are- The 2018 AFL Premiership. You've placed your bets with Footy tips, watched the AFL live at any possible given chance, stalked the AFL results on your phone during your morning commute and screamed at the top of your lungs when checking the live AFL scores (on the same train ride that is). The final AFL fixtures have now been decided, what a time! Where does your team stand on the AFL ladder? Whether or not your team is up there, we promise you their colours will forever shine with our Bradford Exclusives. Ladies be sure to point a finger to the opposition with our AFL team exclusive Rings each with team colours that shine as bright as each of their team players. As for the men, we know the AFL tipping helps with showing support for your team but why not keep it classy with our sporty range of Officially Licenced AFL team watches , sure to make a lasting impression on the bloke sitting next to you while you cheer on your team at the finals. Speaking of the finals… why are you still here reading this and not buying your AFL Toyota Premiership tickets? Common mate!

Your sport, your love, your way. We followed the AFL 2018 qualifier finals. The battle started off with the roaring Richmond Tigers against the swooping Collingwood Magpies at Melbourne Cricket ground. Moving north, the battle continued at Optus Stadium with the blue, white and yellow West Coast Eagles taking on the blue and red of the Melbourne Demons. Who would you cheer for?

Now we are getting ready for the 2018 Toyota AFL Grand Final, the West Coast Eagles v Collingwood Grand Final at the MCG, the battle of the birds! Australian football has never looked so good! All club members are now ready to cheer their hearts out for their teams! No matter who your team is The Bradford exchange is here every step of the way with fitting tributes with your team colours, no one knows your sport better.

2-0-1-9 this AFL Toyota Premiership is looking fine!

Welcome back folks to your unofficial AFL 2019 guide; trust me you don't need footy tips or AFL news we have you sorted! We have our AFL teams lined up and ready for the kick off, will it be the Western Bulldogs, Sydney Swans or Adelaide Crows? Will West Coast Eagles rise up (and take flight) once more for a second year running? The AFL grand final last year was surely one you didn't want to miss and if you did where were you?! Seriously it was the game of the year! You must have been browsing our amazing selection of exclusive AFL Officially licenced merchandise and can we blame you? (They are pretty great) Were you basking in awe at our incredible AFL 2018 Toyota Premiership Rings for men and ladies ? Or were you going for something a little more classic like our 2018 Toyota AFL Premiership Medallion . It's ok we get it, 2019 is your year - we all got gym membership's too just to support you! Because here at The Bradford Exchange the centre of our world is you and your passions and loves. We want you on the edge of your seat and cheering louder than ever before – the thrill of the chase and the sweet taste of victory. This 2019 this is your AFL victory; make the most of it with our exclusives. Click here to see more AFL exclusives!