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Kick off the 2018 AFL Season with Official AFL Memorabilia!

Show your team spirit with these brand new officially licensed AFL merchandise from The Bradford Exchange!

What AFL means to us

AFL is Australia's homegrown sport! If you are a passionate fan of Aussie Rules Footy, you will be absolutely delighted with our selection of officially licensed AFL merchandise, exclusive to The Bradford Exchange. Check out our officially licensed men's watches, or women's bracelets - all of them featuring the official club emblem. We also have brand new AFL men's rings and women's rings to kick of the 2018 AFL Season in style. All 18 of your favourite AFL clubs are represented! Shop Now!

The Exciting Rivalries of Australia's Sport

AFL has some of the greatest rivalries in the history of any competition! Whether it’s local rivalries such as The Collingwood Magpies, vs The Carlton blues, The Adelaide Crows vs Port Adelaide Power, or national rivalries such as The West Coast Eagles vs The Sydney Swans. The AFL has the greatest competitions in the world!

This spirit of competition has produced some of the best athletes in the world, such as Nat Fyfe of The Fremantle Dockers, Patrick Dangerfield of The Geelong Cats, and more!

AFL is so huge in Australia that the AFL Grand Final day is now an official public holiday, dubbed 'Footy Friday'. This is what it means to be called Australia's Sport. And The Bradford Exchange offers officially licensed AFL merchandise so that you can support all your favourite teams and players of Australia's Sport.

The finest quality AFL Merchandise

We at The Bradford Exchange are passionate about giving Aussie Rules fans the best products they can buy! You can rest assured that your officially licensed AFL product is made to the highest quality, and comes with our famous guarantee. The Bradford Exchange is your one-stop AFL Shop!

Our collectable AFL merchandise arrives in custom-crafted presentation boxes, making it the perfect addition to your own collection of sports memorabilia or the perfect gift for a dedicated AFL fan. Shop All Teams Now, all states and regions: Adelaide Crows, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Gold Coast Suns, GWS Giants, Hawthorn Hawks, Melbourne Demons, North Melbourne Kangaroos, Port Adelaide Power, Richmond Tigers, St Kilda Saints, Sydney Swans, West Coast Eagles, and Western Bulldogs.

Support our 2017 AFL Toyota Premiership Winners with our Official AFL Team Merchandise!

Go The Tigers! The TIGERS have done it! Richmond has not won the title finals flag since 2001. This is a major achievement for the club and a win in-front of 100,000 passionate screaming fans whilst crushing the crows! Celebrate the historic Richmond Premiership Victory on home tuff with the Official 2017 AFL Toyota Premiership men'sand women's rings! We also have Richmond Tigers men's watch, Richmond Tigers women's bracelet, Richmond Tigers women's team ring, and Richmond Tigers men's team ring if you are a Tigers fan!