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Kick off the 2018 AFL Season with Official AFL Memorabilia!

Show your team spirit with these brand new officially licensed AFL merchandise from The Bradford Exchange!

What AFL means to us

AFL is Australia's homegrown sport! If you are a passionate fan of Aussie Rules Footy, you will be absolutely delighted with our selection of officially licensed AFL merchandise, exclusive to The Bradford Exchange. Check out our officially licensed men's watches, or women's bracelets - all of them featuring the official club emblem. We also have brand new AFL men's rings and women's rings to kick of the 2018 AFL Season in style. All 18 of your favourite AFL clubs are represented! Shop Now!

The Exciting Rivalries of Australia's Sport

AFL has some of the greatest rivalries in the history of any competition! Whether it’s local rivalries such as The Collingwood Magpies, vs The Carlton blues, The Adelaide Crows vs Port Adelaide Power, or national rivalries such as The West Coast Eagles vs The Sydney Swans. The AFL has the greatest competitions in the world!

This spirit of competition has produced some of the best athletes in the world, such as Nat Fyfe of The Fremantle Dockers, Patrick Dangerfield of The Geelong Cats, and more!

AFL is so huge in Australia that the AFL Grand Final day is now an official public holiday, dubbed 'Footy Friday'. This is what it means to be called Australia's Sport. And The Bradford Exchange offers officially licensed AFL merchandise so that you can support all your favourite teams and players of Australia's Sport.

The finest quality AFL Merchandise

We at The Bradford Exchange are passionate about giving Aussie Rules fans the best products they can buy! You can rest assured that your officially licensed AFL product is made to the highest quality, and comes with our famous guarantee. The Bradford Exchange is your one-stop AFL Shop!

Our collectable AFL merchandise arrives in custom-crafted presentation boxes, making it the perfect addition to your own collection of sports memorabilia or the perfect gift for a dedicated AFL fan. Shop All Teams Now, all states and regions: Adelaide Crows, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Gold Coast Suns, GWS Giants, Hawthorn Hawks, Melbourne Demons, North Melbourne Kangaroos, Port Adelaide Power, Richmond Tigers, St Kilda Saints, Sydney Swans, West Coast Eagles, and Western Bulldogs.

Support our 2017 AFL Toyota Premiership Winners with our Official AFL Team Merchandise!

Go The Tigers! The TIGERS have done it! Richmond has not won the title finals flag since 2001. This is a major achievement for the club and a win in-front of 100,000 passionate screaming fans whilst crushing the crows! Celebrate the historic Richmond Premiership Victory on home tuff with the Official 2017 AFL Toyota Premiership men'sand women's rings! We also have Richmond Tigers men's watch, Richmond Tigers women's bracelet, Richmond Tigers women's team ring, and Richmond Tigers men's team ring if you are a Tigers fan!

The Finals are Coming! Get ready for the 2018 AFL Toyota Premiership with our Official AFL Team Merchandise!

We get it…it's a long 7 months of heart-pounding, soul stealing and crazy loud cheering! It's your favourite team after all, you've followed them the whole way and now here you are- The 2018 AFL Premiership. You've placed your bets with Footy tips, watched the AFL live at any possible given chance, stalked the AFL results on your phone during your morning commute and screamed at the top of your lungs when checking the live AFL scores (on the same train ride that is). The final AFL fixtures have now been decided, what a time! Where does your team stand on the AFL ladder? Whether or not your team is up there, we promise you their colours will forever shine with our Bradford Exclusives. Ladies be sure to point a finger to the opposition with our href="https://www.bradford.com.au/afl-collectables?product_type=37"> AFL team exclusive Rings each with team colours that shine as bright as each of their team players. As for the men, we know the AFL tipping helps with showing support for your team but why not keep it classy with our sporty range of Officially Licenced AFL team watches , sure to make a lasting impression on the bloke sitting next to you while you cheer on your team at the finals. Speaking of the finals… why are you still here reading this and not buying your AFL Toyota Premiership tickets? Common mate!