VB Panorama Gallery Editions Print

Since 1854, when founder Thomas Aitken gave us our first taste of his golden brew, VB has grown with Australia. Its longevity and enduring popularity is a reflection of the quality of its name and its place in our lives. And let’s not forget that crisp, refreshing taste, either! Our all-new “VB Panorama Gallery Editions Print” brings the good times and happy memories of VB to your favourite room in a museum-quality presentation you’ll be proud to display. It’s available exclusively from The Bradford Exchange.

Across its impressive 80cm width you’ll discover over a century of VB advertising posters used to promote this cherished brand. VB’s rich heritage of poster art is highly-coveted amongst beer lovers and art collectors. They not only capture the flavour of VB, but the flavour of Australia, too. Each image has been sourced from VB archive whose curators have lovingly restored the colours to ensure the individual poster art makes a lasting impact in your home.

The poster images have been placed chronologically, left to right, to convey the evolution of the brand and the Australian character, too. You’ll recognise such famous campaigns as “Here’s Luck” from 1907 to the truly iconic 'For a Hard Earned Thirst' made famous from the 1980s to today. In the centre, two panels offer a fascinating biography of Thomas Aitken and his greatest creation. The entire design is proudly crowned by the slogan 'A hard earned thirst needs a big cold beer, and the best cold beer is VIC.' For beer aficionados and proud Aussies alike, it sums up a way of life we wouldn’t trade for anything

Features

The VB Panorama Gallery Editions Print exclusive to The Bradford Exchange features

• Celebrate an Aussie icon with the VB Panorama Gallery Editions Print exclusive to The Bradford Exchange
• Officially licensed by Carlton & United Breweries
• Hand-burnished, hardwood frame in a classic design
• Fade-resistant archival print stock
• Crystal-clear, museum-style protective cover
• Hand-crafted to animpressive gallery standard
• Rare archival images
• Includes a Certificate of Authenticity
• Measures 80cm W x 35cm H